OUR TEAM
JENNY GOLDSTOCK WRIGHT
FOUNDER & CEO
Driving Force Group’s founder Jenny Goldstock Wright is the unbelievably proud granddaughter of the late Herbert M Goldstock, a Jewish man who in 1944 integrated Army sports teams. Years later, he integrated the liquor distribution business for which he worked. Jenny is the equally proud daughter of Herbert’s son, Ron Goldstock, who taught her at every turn what his father taught him. Racism is unacceptable and dangerous, and it is our human obligation to speak up against it every chance we get. Informally throughout childhood and then formally throughout her entire professional life, Jenny has been a champion of social and racial equity. Since it’s inception, Jenny and DFG has truly represents the values her grandfather taught her father and her father taught her.
Marrying her desire for social and racial equity with her frustration over well-meaning philanthropists faltering at the hands of bad advice, Jenny created DFG. The backbone of her work is educating both new and existing philanthropists, and those surrounding the philanthropists, on the P.E.E.R.S™ (Partnerships, Equity, Effective, Replicable and Sustainable) model of philanthropy she identified. This includes ensuring the philanthropists understand the nuance of IRS governance and industry best practices and do not take on unnecessary risks. It is Jenny’s goal for traditional philanthropists, foundations, corporations and new philanthropists to leverage one another's skills, experiences and resources to create deep community impact.
Jenny received her Bachelor of Arts degree at Skidmore College and her Master of Education from Harvard University.
YVETTE CHONG-COONTZ
COMPTROLLER
Yvette Chong-Coontz is an accounting and finance professional who has been working for 20+ years as Chief Financial Officer managing accounting, financial operations and upgrading accounting and data systems for social services agencies, health and human services providers, public education improvement organizations and a variety of for-profit small business organizations. Yvette began operating as an independent consultant in 2015. Yvette earned her BS in Finance at California State University Los Angeles and is certified in Non-Profit Accounting. Yvette and her husband Bob live in Burbank, California with their daughter Kylie.
JUAN TRENADO-SANDOVAL
DIRECTOR
Juan Trenado-Sandoval is the Director of the Yetunde Price Resource Center. He attended the University of California, San Diego where he majored in Global Health. Before the Yetunde Price Resource Center, he worked as a research assistant for the Health Frontiers in Tijuana (HFiT) Clinic in Tijuana, Baja California.
BLAIR DEMERS
SOCIAL IMPACT ADVISOR
Blair is a strategy consultant with 20+ years of experience working for purpose-driven organizations. As Founder and Principal of BLD Impact, she collaborates with social change leaders and philanthropists to clarify vision, sharpen goals, and amplify the impact of their work. Blair’s career began at SMART, a San Francisco-based education organization that mitigates the opportunity gap for the talented, underserved youth. After moving to New Hampshire in 2007, Blair became a founding member and Chair of the Seacoast Women’s Giving Circle, spearheading organization’s growth as a significant grant-making entity in New Hampshire. Most recently, Blair spent six years as Executive Director of EFAC, an education-to-employment program for talented, disadvantaged Kenyan youth with offices in Portsmouth, NH and Nairobi, Kenya. In addition, she has served as a board member for the The New Hampshire Charitable Foundation, The Music Hall of Portsmouth, the Clipper Foundation, and Heronfield Academy.
Blair graduated from Princeton University with a BA in History with Honors. She earned a graduate degree in Nonprofit Management from Johns Hopkins University, and an Executive MBA/Leadership degree from Stanford University’s Graduate School of Business. Blair lives in Portsmouth, NH, with her husband and three daughters.
ELLA ALTIDOR
SOCIAL IMPACT ANALYST
Ella Altidor serves as the Driving Force Group Social Impact Analyst. Ella is a graduate of Brown University with a B.A. in History with Honors, focusing on race and the environment in the U.S. and Caribbean. Ella’s dedication to racial equity and community engagement has involved coordinating community-based programs and organizing cultural initiatives. These include programs that concentrate on youth advocacy, environmental justice, and elevating the narratives of Black histories within museum contexts.
Ella also serves as the co-President of the Antonia J. Daley Foundation, a nonprofit board aimed at transforming the Maine juvenile criminal justice system through supporting restorative justice efforts, alternatives to incarceration, and violence prevention.
As a social impact analyst for DFG, Ella works to identify and execute the overarching goals of each philanthropic project to ensure meaningful and sustainable outcomes.