Ayiko Broyard is Executive Vice President, Group Account Director at Walton Isaacson. Broyard
joined Walton Isaacson in September of 2007 to serve as the lead for the Lexus Black
marketing and advertising business. In 2008 WI was awarded the LGBT marketing business
and the Hispanic marketing business in 2009, which she leads from WI’s Los Angeles office.
Services for Lexus include national and local advertising, digital and website
development, events and experiential, public relations and social media. She spearheaded the
Lexus-Marvel Black Panther partnership (a general market campaign), leading to historic media
results of over 5 billion impressions and counting. The Black Panther initiative included car
integration in to the film, a Super Bowl spot, a limited-edition Lexus themed Black Panther
graphic novel, a West Coast Customs customized Black Panther Lexus LC that toured around
the country, and an exclusive New York Fashion Week integration. The Black Panther campaign
won some of the industry’s top honors including an ANA Award for Best Multicultural
Campaign, an AAF Mosaic Award for Best Integrated Campaign, Campaign of the Year and
Auto Campaign of the Year at the ThinkLA Idea Awards and Best Multicultural campaign of the
year at Media Post’s Marketing Automotive Awards.
She co-created the television series Verses and Flow, an original format variety show that
featured spoken word artists and musical performances from R&B music's top acts. Created as
an entertainment property for Lexus the show was nominated for an NAACP Image Award and
aired for five seasons on TVOne.
With Broyard at the lead, McDonald's retained WI in 2013 to produce the first televised
broadcast of McDonald's 365Black Awards. WI has grown that relationship to become its AOR
for experiential activations for the Black segment. The agency oversees their cornerstone
activations including Essence Festival, HBCU Classics, Complex Con and the Stellar Awards.
Broyard also consults the agency on product placement initiatives. She has a rich history of
developing advertising and entertainment initiatives for Fortune 500 brands. Prior to joining
WI, Broyard served as the Vice President of Marketing for Translation for two years, where she
ran their Los Angeles office and managed a number of accounts including: HP, Verizon, Levis,
P&G and Reebok. While at Translation, she produced the multi-million dollar HP Internet
commercial campaign featuring Gwen Stefani, which won the Internet Buzz Award for HP and
led Crest Healthy Smiles web campaign featuring Mary J. Blige.
Prior to Translation Ayiko served as the Director of Music Marketing at Omnicom’s
Davie-Brown Entertainment for five years. Creating the music marketing department there, she
led that agency’s efforts in developing their music marketing and product placement initiatives
in television, film, and special events for Reebok, Timberland, HP, Sauza Tequila, and Kaluha.
Ayiko was named to AdAge’s 2018 Women to Watch and was also awarded the 2018
ColorComm Circle Award, the highest honor given to women of color in the
communications industry. Her leadership also landed her among the 2016 “Black Enterprise
Top Women Executives in Advertising and Marketing.” Originally from the Bay Area,
Broyard splits her time between Los Angeles and Dallas and is the mother of three sons.