Our Story


Driving Force Group’s founder Jenny Goldstock Wright is the unbelievably proud granddaughter of the late Herbert M Goldstock, a Jewish man who in 1944 integrated Army sports teams. Years later, he integrated the liquor distribution business for which he worked. Jenny is the equally proud daughter of Herbert’s son, Ron Goldstock, who taught her at every turn what his father taught him. Racism is unacceptable and dangerous, and it is our human obligation to speak up against it every chance we get. Informally throughout childhood and then formally throughout her entire professional life, Jenny has been a champion of social and racial equity. Ensuring DFG truly represents these values as well as both our clients and communities in which we work, the governing Board of Directors of DFG must be comprised of 70% people of color and women, and at least 50% must be people self-identified as Black.